Several major U.S. corporations aren’t sitting on the sidelines waiting for Congress to pass bipartisan gun control legislation in the wake of the school shooting in Parkland, Florida.
Wal-Mart, Kroger, L.L. Bean and Dick’s Sporting Goods unilaterally announced they will no longer sell guns to customers younger than 21 years old.
Outdoor apparel giant, REI says it will temporarily stop orders on products tied to gun maker Vista Outdoor after the company declined to make a public statement after the Parkland shooting.
Other major corporations have split with the National Rifle Association including Delta Airlines which resulted in the GOP-dominated Georgia legislature nixing a tax break for the Atlanta-based company.
The quick reaction from well-established companies surrounding a socially divisive issue is rare and only done when it’s safe for their brand according to crisis management experts.
It remains uncertain if this growing corporate chorus for change will have a permanent impact on gun sales.