H&M apologized for using a black child to model a sweatshirt with a “coolest monkey in the jungle” slogan.
The company removed the offending ad from its website after hundreds of social media users accused it of being racist, but continues to sell the hooded top online.
In wake of the controversy, pop star The Weekend cut ties with the fashion giant. He tweeted, “I’m shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…”
Other celebrities have also gone after H&M online. NBA star LeBron James posted an edited version of the ad on Instagram, featuring a gold crown on the model’s head and the phrase “king of the world” across the top of the image.