Brand agency MBLM has released its 2018 Brand Intimacy Report.
The study shows that a strong emotional bond can be a crucial factor in forming better relationships with customers.
The report also suggests that these preferred brands can command a premium among this influential and quickly growing demographic.
Apple has the strongest bond with millennials, 87% of which say smartphones never leave their side.
Disney and YouTube follow next on the list. YouTube is the most popular social app among the group.
Target ranked fourth. The chain made a concerted effort to “target” millennial customers, included collaborating with designers on younger-skewing brands.
Millennials also have a close bond Amazon. The company’s speedy service and plentiful reviews on the website grip millennials’ loyalty.
